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Hey! My name is Jodi Lifschitz. I’m a content leader with 10+ years in B2B tech, most recently Head of Content at Chargeflow, a fintech platform serving 20,000+ merchants. I specialize in content strategy, GEO/AI visibility, product marketing, and thought leadership. I've built content programs from scratch across fintech, cybersecurity, AI, and SaaS, always starting with the same question: who are we talking to, and what do they actually need to hear?


Thought Leadership Articles

When the Bot Buys: Who's Liable When AI Agents Shop for Your Customers? A deep dive into agentic commerce and what it means for merchants when AI agents make purchases on their behalf. Covers liability, dispute patterns, fraud risks, and what merchants should do now. Published June 2026, before any major competitor covered the topic — with original diagrams, data, and structured merchant guidance. https://www.chargeflow.io/blog/agentic-commerce-chargebacks-liability


Ask Ariel: Holiday Fraud Survival Thought leadership series featuring Chargeflow's co-founders. Ariel Chen on fraud prevention and dispute management. https://www.chargeflow.io/blog/ask-ariel-holiday-fraud-survival


Ask Avia: Navigating eCommerce Complexities and Marketing Innovations Avia Chen on eCommerce strategy and marketing — the second installment of the co-founder series. https://www.chargeflow.io/blog/ask-avia-navigating-ecommerce-complexities-and-marketing-innovations


AI-Powered Content

Best Chargeback Solutions for Shopify 2026 Top-performing SEO article and one of Chargeflow's most AI-cited pages — appearing in ChatGPT, Gemini, and Google AI Overview results. https://www.chargeflow.io/blog/best-chargeback-solutions-for-shopify-2026


Mastercard Scam Merchant Monitoring Program 2026 Timely industry piece tracking card network policy changes and their implications for merchants. https://www.chargeflow.io/blog/mastercard-scam-merchant-monitoring-program-2026


Google Play Chargebacks Technical SEO content with AI-generated visuals and structured tables — shows range beyond traditional blog writing. https://www.chargeflow.io/blog/google-play-chargebacks-your-problem

Knowledge Base (GEO Content)

How Do I Align Customer Support and Payments to Reduce Disputes? One of 40+ Knowledge Base articles built from scratch in 3 months, structured for AI citation and optimized for Google Search Console performance. https://www.chargeflow.io/knowledge-base-articles/how-do-i-align-customer-support-and-payments-to-reduce-disputes

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Research & Reports